The functions and purposes of SEO services and Website Marketing

The earliest roots of SEO services can be traced back to the 1960’s where Gerald Salton’s team at Harvard and Cornell Universities crafted an informational retrieval system called SMART. ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie deployed a query methodology incorporating, an expression matcher, a script ‘gatherer’ and a database for storing the searched user queries.


Many companies since the ‘dawn of the search engine’ have attempted to be successful but none have achieved it more so than today’s encumbants. Google however has become the de facto standard and is still the primary search engine of choice for 80% of the searches made on the Internet – however it is fair to say that Bing from Microsoft is catching up and making inroads into this dominance.


Google continues to refine its algorithm, which it uses to determine a websites relevance to the user search, so that it can follow its message of making a rapid search as relevant as possible for the user . As a consequence, companies realised that being on the first page of the biggest search engines meant more people accessing their website which in turn means more sales of the products and services that were being offered.


Good SEO means website presence and good Website Marketing means more sales.


Just having a good looking website is not enough. Time, convenience and relevance are some of the most important factors for today’s searcher with relevance being the key for the search engine. Today, more and more people are using the search engines results to help guide their decisions, which make website attraction important but ease of use,speed and ease of communication, ease of purchase and definitive calls to actions, are central to sales in organisations.


So when the user gets to your website what do you do?


Well the main target is for the user to purchase something , what rules do you generally follow when you are out and about and are going to purchase something.
The shop will:


a) Display their purchasable items


b) Make it simple for you to get information on products or services


c) Makes it clear and easy to buy them (POS / credit cards /cash etc…).



Similarly these same rules apply with a website. Examples of this are specials deals and impulsive buys at the checkout.


The key is to make it easy and simple for the user, without bells and whistles (unless you are in this trade!) – KISS works!.


SEO services is the key to it, without SEO and page one of Google, you simply don’t exist.



Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing